Dougan Ecology

Problem: A landscape architecture firm wanted to update their brand & website to fuel future growth.

Solution: A new brand with a high-performing headless website that integrates easy-to-use content management & modern email marketing tools… without any loss in SEO.

Step 1 – Build the brand script

• Interviewed numerous stakeholders including Dougan team members, customers, and suppliers. 
• Presented our findings at a day of brainstorming in Guelph with the Dougan leadership team
• Produced a brand script document that became the basis for future design and copy creation

Step 2 – Site architecture & media gathering

Guided by the brand script, we built out a strategic site structure.

Step 3 – Design roundtable

Next, we brought key Dougan team members together for a design roundtable. Using fun and interactive software, we got input from the team on their favourite designs and incorporated their thinking into the new site.

Step 4 – Design wireframes

We presented the initial concept, using the brand script as a foundation and incorporating elements from their new logo. We used collaborative design software to collect & incorporate feedback from their distributed team quickly and efficiently.

Step 5 – Development & Launch

Once the design was confirmed, our developers built the site using Headless architecture and we scheduled a launch day!

Why this matters:

1. Successful migration of a large amount of web content
2. Easy-to-use content management system, for easy updates in the future
3. Fast, stable hosting for increased reliability
4. Improved ranking in search results
5. Lower ongoing maintenance costs
6. Enhanced security