Canobi vertical farm

The challenge: Canobi needed a brand refresh and a new website to produce new leads for their modular vertical farms in time for the busy sales season (less than three months away).

Our approach

First, we cleaned up the Canobi logo. It didn’t require a complete overhaul but rather some tweaks of the colour and the logo mark. Then, we tackled the site structure for a new site. We simplified the product naming convention and created a stronger user experience for the website.

We delivered

• A flexible visual identity system (logo suite, colours, typography)
• A high-performing website built on headless infrastructure
• A truck wrap using the new branding