Awareness to enrollment
Learn the strategies to crawl, walk, and run with your data.
Maybe we haven’t met. But we’re not strangers.
We share a lot in common. We love Jesus too and we want to see your school thrive.
We have deep experience in the sector and extensive digital marketing expertise, so we’ve been there before - and we would love to help you move your mission forward.
We are stronger together.
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Here are some of the Christian non-profits we've worked for.
Christian school marketing
Campaigns
Bring us in for a seasonal push to meet your school’s growth goals or have us provide ongoing support throughout the year. We work closely with a marketing lead at your school or we can become your fractional marketing department.
We offer bespoke marketing support that can include:
Includes:
- Enrollment campaigns – A seasonal campaign (Google, Facebook/Instagram) designed to boost applications at key moments in the year. Includes landing page strategy, reporting & ongoing optimization.
- Digital fundraising – Digital ads, landing pages and email support for annual banquets, auctions, or special giving drives like year-end or capital campaigns.
- Teacher recruitment – Having trouble recruiting new staff? We can help promote your school community to Christian educators in your region.
- Ad management – Have an always-on advertising program? We also offer year-round ad management, optimization, and reporting.
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Donor insights package
We all think we know our donors. But then again, your co-worker seems to have a different opinion. Learn what your donors really think of you, and which messages lead to bigger donations and long-term loyalty.
Includes:
- Objective and subjective research based on your list of active donors
- Third-party donor research done on your behalf
- 5-10 anonymous interviews with current or prospective donors
- Comprehensive report on your donor’s view of your current marketing strengths & opportunities for improvement
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Digital marketing audit
Ever wonder if the new leads in your funnel are leaking out before they can buy into your mission? It might be time to do a technical digital marketing audit to fix the holes in your marketing.
Includes:
- Analytics & conversion tracking
- Ad performance audit for Google, Facebook, Instagram & LinkedIn
- Web content review
- Web design & user experience (UX) audit
- SEO performance review to help you rank higher on Google
- Organic social media content review
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Marketing strategy consultation
When you’re assessing your marketing plan’s performance, it never hurts to get a second opinion. Small changes can lead to big impacts, if you know where to look.
Our team has over 50 years of combined experience leading marketing and year-end fundraising for Christian charities, from the inside.
Includes:
- Dedicated time with two marketing strategists where you can ask questions & receive bespoke support
- Expert feedback on your current marketing strategy, fundraising tactics, annual communications plan, and upcoming initiatives
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Analytics & conversion tracking package
You can’t manage what you don’t measure. Unfortunately, many Christian charity leaders simply don’t know how their websites and digital marketing initiatives are really performing or how to improve.
We help you get a clear picture of what’s working on your website (and what isn’t) by setting up Google Analytics 4 with conversion and e-commerce tracking, and integrating it with the other tools you use. Say goodbye to flying blind.
Includes:
- Audit your current digital marketing measurement system
- Determine the key metrics your ministry needs to succeed online
- Set up or reconfigure Google Analytics, Google Tag Manager, e-commerce conversion tracking and any other relevant tools as needed
- Optional ongoing web performance reporting, with recommendations for improvement
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Discounts on website redevelopment + other services
Your website is the hub for all your marketing efforts. Make it work harder for you, by converting your website’s casual visitors into committed supporters.
Our team has the digital fundraising, user experience (UX), back-end web development, writing and SEO chops to add new life to one of your ministry’s most important assets.
Includes:
- Audit your current digital marketing measurement system
- Determine the key metrics your ministry needs to succeed online
- Set up or reconfigure Google Analytics, Google Tag Manager, e-commerce conversion tracking and any other relevant tools as needed
- Optional ongoing web performance reporting, with recommendations for improvement
Let's Chat